Bluboi – GD2XP

WORLD, MEET BLUBOI

BluBoi is the new face of Yamaha. Friend, biker, influencer, action hero and more. BluBoi (named
after Yamaha’s iconic blue mopeds) embodies the spirit of Yamaha and everything it stands for.
Meet him at our events, look out for him in the digital space, and be sure to pick up BluBoi
collectibles and souvenirs.

Find out how BluBoi was born. Contact us for credentials presentation.

The conceptualization of the BluBoi character

The team at GD2 worked closely with talented animators and the client to see BluBoi come to life and in the way they imagined. Starting with a few rough sketches, then on to refining and perfecting the BluBoi appearance, the team finally managed to put the ideal character together; one that has a cheerful demeanour and a profound love for adventure.

Bringing BluBoi to life

Once BlueBoi was finalized, we had a team of animators work closely to create a range of expression, gestures and poses for BluBoi, giving him the ability to convey various emotions and interact with consumers in a casual yet engaging manner.

BluBoi & Yamaha

Bluboi is more than just cute and fun – he’s also a powerful tool for building brand affinity and strengthening the relationship between Yamaha and its consumers. With this energetic and positive personality, BluBoi is sure to become a beloved and iconic figure for Yamaha, representing the brand’s commitment for performance, innovation and trends.

BluBoi. Here, there and everywhere

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